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WAYNE Global Newsletter

Stay Informed with the latest updates from WAYNE Global - Press Releases, Industry News & Exclusive Insights

Get the latest official updates from WAYNE Global with our press releases—covering major announcements, strategic developments, and corporate milestones. Stay informed with exclusive statements, key partnerships, and impactful industry contributions straight from our leadership.

WAYNE Global

Press Releases

press release

angola 1st

WAYNE ANGOLA EMPREENDIMENTOS ANNOUNCES OFFICIAL LAUNCH AND EXPANSION ACROSS AFRICA

Luanda, Angola – April 2 2025

Wayne Angola Empreendimentos, the exclusive distributor of Wayne products in Angola, proudly announces its official launch and ambitious expansion plans across the region. Backed by a strategic partnership with Wayne Global Corporation, this milestone marks a significant step in advancing the automotive and industrial sectors in Angola and beyond.

With exclusive distribution rights in Angola, Mozambique, the Republic of Cabo Verde, the Republic of Guinea-Bissau, and São Tomé and Príncipe, Wayne Angola is set to redefine the market by introducing Wayne's petroleum derivatives, high-quality lubricants, automotive parts, and industrial solutions. The company aims to support Angola’s rapid economic growth and the broader region’s industrial expansion, particularly in the oil and energy sectors.

Strategic Partnerships and Commitment to Quality

Wayne Angola’s partnership with Wayne Global Corporation ensures that its customers receive world-class products manufactured to the highest OEM standards. This collaboration also positions Wayne Angola as a key supplier for large enterprises, including Sonangol, Angola’s state-owned oil giant. By aligning with Sonangol’s long-term vision. Wayne Angola will contribute to the company’s efforts in maintaining superior operational efficiency and sustainability.

Juan B. Alvarez, CEO of Wayne Global Corporation, stated: “This expansion is a testament to Wayne Global’s commitment to delivering superior petroleum derivatives, automotive and industrial solutions across Africa. Wayne Angola, under the leadership of Rita Rocha, is perfectly positioned to serve the region’s largest industries, from energy and logistics to infrastructure and transportation. With Angola’s economic rise and our strategic growth in other territories, we are excited about the future and the impact our brand will have in these thriving markets.”

Rita Rocha, CEO of Wayne Angola Empreendimentos, added: “The official launch of Wayne Angola is a game-changer for the region. We are bringing a globally recognized brand to industries that demand reliability, efficiency, and performance. Our projected expansion into additional key markets in our region reflects our ambition to be the leading provider of automotive and industrial solutions. We look forward to strengthening our partnerships and serving the dynamic needs of our clients.”

About Wayne Angola Empreendimentos

Wayne Angola Empreendimentos is the exclusive distributor of Wayne products in Angola, Mozambique, the Republic of Cabo Verde, the Republic of Guinea-Bissau, and São Tomé and Príncipe. The company provides petroleum products, high-quality lubricants, automotive parts, and industrial solutions to support the region’s growing industries.

About Wayne Global Corporation

Wayne Global Corporation is a leading manufacturer and distributor of high-performance automotive, energy-related and industrial products. With a strong presence across multiple continents, Wayne Global is committed to innovation, quality, and sustainability in the automotive aftermarket and industrial solutions sectors.

WAYNE USA ENTERS THE U.S. AUTOMOTIVE AFTERMARKET WITH PREMIUM LUBRICANTS AND PARTS

Boca Raton - February 24th 2025

Wayne USA Corp, a leading name in high-quality automotive and industrial lubricants, is making a bold entrance into the $600 billion U.S. automotive aftermarket industry. With a diverse portfolio of premium products, Wayne USA is set to redefine the market by offering superior performance, reliability, and value to distributors, retailers, and consumers nationwide.

Wayne USA’s expansion into the U.S. market comes as a strategic move to bring its globally trusted brand to one of the most competitive and lucrative automotive sectors in the world. The company is introducing a comprehensive range of products, including automotive lubricants, batteries, brake components, spark plugs, v-belts, and tires, all designed to meet the highest industry standards and OEM specifications.

“Wayne has built a reputation for excellence in international markets, and we are excited to bring that same level of quality and innovation to the U.S.,” said Juan B. Alvarez, CEO of Wayne USA Corp. “Our mission is to provide automotive professionals and consumers with premium products that enhance vehicle performance, efficiency, and longevity.”

Why Wayne USA?

Wayne USA differentiates itself from legacy brands by prioritizing:

Cutting-Edge Formulations – Wayne’s lubricants and additives are developed to meet and exceed stringent performance requirements, ensuring maximum engine protection and efficiency.

Rigorous Quality Standards – Every product undergoes thorough testing and certification to maintain the highest levels of reliability and safety.

Customer-Centric Approach – By working closely with distributors and retailers, Wayne USA ensures competitive pricing, streamlined logistics, and exceptional customer service.

Innovative Branding and Marketing – Unlike traditional industry players, Wayne USA brings a fresh, dynamic approach to branding, leveraging digital marketing, partnerships, and immersive consumer experiences.

With its U.S. launch, Wayne USA is actively seeking distribution partners, retail collaborations, and strategic alliances to rapidly expand its footprint and make Wayne products accessible to a broad audience of automotive professionals and enthusiasts.

About Wayne USA Corp

Wayne USA Corp is part of Wayne Global Corporation, an internationally recognized leader in automotive, petroleum derivatives and industrial products. With a strong presence in multiple markets, Wayne is committed to innovation, quality, and customer satisfaction. The company’s portfolio includes a wide range of high-performance lubricants, parts, and accessories that cater to both consumer and commercial automotive sectors.

“Wayne has built a reputation for excellence in international markets, and we are excited to bring that same level of quality and innovation to the U.S.,”

Juan B. Alvarez

CEO - Wayne USA Corp.

wayne usa enters us

WAYNE AUTOMOTIVE EXPANDS GLOBAL REACH BY SIGNING NEW DISTRIBUTOR IN ECUADOR
Deerfield Beach, FL - 3rd September 2024

Wayne Ecuador will offer a wide range of Wayne Global products, supported by the company’s renowned customer service and technical expertise. By establishing a local country distributor, Wayne Global aims to reduce delivery times, improve service support, and increase product availability to meet the growing demand in Ecuador.

“We are honored to partner with Wayne Global, a brand that is synonymous with innovation and excellence,” said Mr. Luis Caizapanta President of Wayne Ecuador SAS. “Our team is excited to bring Wayne Global’s industry-leading products to our customers and help them achieve superior vehicle performance and reliability.”

Wayne Global’s expansion into Ecuador is part of a broader strategy to increase its global presence in key markets across Latin America. The company has consistently focused on delivering high-performance automotive solutions while ensuring that customers have access to the latest technologies and innovations.

For more information about Wayne Global’s automotive lubricants and parts division, please visit wayneautomotive.net.

About Wayne Global

Wayne Global is a global leader in the design, manufacture, and distribution of high-quality automotive parts and accessories. With decades of experience in the industry, the company is dedicated to providing innovative, reliable, and durable solutions to automotive professionals and enthusiasts worldwide.

signing ecuador

Wayne Global, a leading global manufacturer of premium lubricants, automotive parts and accessories, is pleased to announce the signing of a new distributor partnership in Ecuador. This strategic collaboration with the newly formed Wayne Ecuador Group, based in Quito, marks an exciting milestone in Wayne Global’s ongoing efforts to expand its presence in South America and serve a broader customer base with top-tier automotive solutions.

Wayne Global has built a reputation for its commitment to quality, reliability, and technological advancement in the automotive industry. This new partnership Wayne Ecuador will provide Ecuadorian customers with easier access to the company’s comprehensive range of products, including lubricants, brake systems, suspension components, and engine parts designed to meet the evolving needs of both individual vehicle owners and commercial operators.

“We are thrilled to welcome Wayne Ecuador to the Wayne Global family. Their deep understanding of the Ecuadorian market and extensive distribution network make them an ideal partner for expanding our brand in the region,” said Juan Alvarez, CEO of Wayne Global. “This partnership underscores our commitment to delivering high-quality products to new markets and strengthening our global footprint.”

strategic africa

WAYNE GLOBAL EXPANDS FOOTPRINT WITH STRATEGIC AGREEMENT IN AFRICA

April 12, 2024 – Boca Raton, FL

Wayne Global Partners with Wayne Africa Development Group to Open Wayne Petrol Stations

Wayne Global, a leading name in the global energy sector, is thrilled to announce a landmark agreement with Wayne Africa Development Group to open Wayne-themed petrol stations throughout the African continent. This strategic expansion is set to significantly enhance the availability of high-quality fuel and services across the region.

Leadership and Vision

Rémy Yamy, a seasoned industry expert with a proven track record in international market development, will lead the initiative as the Head of Wayne Africa Development Group SA. His leadership will ensure the successful rollout and operation of these new stations, aligning with Wayne Global's commitment to excellence and innovation.

“We are excited about the opportunities this expansion presents,” said Yamy. “Our goal is to provide superior fuel solutions and contribute to the economic growth of Northern Africa by creating jobs and fostering local partnerships.”

Expanding our presence in the African continent is a crucial step in our global growth strategy. This agreement with Wayne Africa Development Group SA not only broadens our market reach but also reinforces our commitment to sustainable and reliable energy solutions worldwide.

Strategic Impact

The new petrol stations will be strategically located to maximize accessibility and convenience for consumers, offering a range of high-quality fuels and state-of-the-art facilities, lube centers and car washes. This expansion is expected to create numerous job opportunities and support local economies, reinforcing Wayne Global’s dedication to community engagement and development.

Looking Forward

This partnership marks a significant milestone for Wayne Global and Wayne Africa Development Group SA, reflecting their shared vision for growth, innovation, and sustainability. Both entities are committed to delivering exceptional value to customers and stakeholders while driving positive change in the regions they serve.

Wayne Global is a renowned leader in the energy sector, dedicated to providing innovative and sustainable fuel solutions worldwide. With a focus on excellence and community engagement, Wayne Global strives to make a positive impact on the global energy landscape.

About Wayne Africa Development Group

Wayne Africa Development Group is a prominent energy company in Africa, committed to delivering high-quality fuel and energy services across the continent. With a strong emphasis on sustainability and local development, Wayne Africa Development Group is at the forefront of Africa’s energy transformation.

Smart Value

WAYNE LAUNCHES SMART VALUE LUBRICANT LINE: PREMIUM QUALITY, STRATEGICALLY PRODUCED

February 3, 2024 – Boca Raton, FL

Wayne is proud to announce the launch of its groundbreaking Wayne Smart Value line of lubricants

Wayne Smart Value lubricants are a high-performance range designed to bring exceptional lubrication solutions to emerging markets. Produced at top-tier partner manufacturing plants in Dubai, this new line delivers the same hallmark quality associated with the Wayne brand while offering a more cost-effective solution tailored to distributors in countries with lower GDPs.

"With Wayne Smart Value, we are expanding our ability to serve distributors who operate in markets that demand high-quality lubrication products but require an alternative to the premium costs associated with blending and packaging in Houston," said Renée Rivas, Executive Vice President of Wayne. "By leveraging state-of-the-art manufacturing facilities in Dubai, we ensure that our partners can access world-class lubricants at more competitive price points. This initiative allows us to uphold the quality Wayne is known for while making our products more accessible to a broader range of customers. Our vision is to extend this approach to additional Wayne product lines in the near future, ensuring that more distributors worldwide benefit from the Wayne brand’s reliability, innovation, and support."

The Wayne Smart Value line is meticulously formulated using 100% virgin base oils and premium additive packages, ensuring outstanding engine protection, efficiency, and durability. The products are blended at partner facilities that are renowned for their high manufacturing standards and stringent quality control protocols.

"The production facilities we have partnered with in Dubai are of exceptional quality, already manufacturing for some well-respected European and American lubricant brands," said Aaron Medina, Director of International Procurement at Wayne. "These plants strictly use 100% virgin base oils and high-end additive technologies sourced from globally recognized chemical suppliers. Every batch undergoes rigorous testing, ensuring that Wayne Smart Value meets and exceeds international standards. We are proud to bring our customers a cost-effective solution without any compromise on performance or reliability."

Wayne's strategic approach to manufacturing allows it to adapt to global economic realities while reinforcing its reputation for delivering premium lubrication products. The Wayne Smart Value line embodies the company’s commitment to innovation, accessibility, and long-term partnerships with distributors worldwide.

About Wayne

Wayne is a globally recognized leader in automotive and industrial lubricants, committed to innovation, quality, and customer-centric solutions. With a legacy of excellence, Wayne continues to expand its product offerings, ensuring businesses worldwide have access to superior lubrication technology.

Renée Rivas

Executive Vice President

WAYNE Global Corp

ameca

WAYNE BRAKE COMPONENTS ACHIEVE PRESTIGIOUS AMECA CERTIFICATION FOR UNCOMPROMISING QUALITY AND SAFETY

March 2, 2022 – Boca Raton, FL

WAYNE Automotive has reached another significant milestone in its commitment to excellence

With its brake pads earning the prestigious AMECA (Automotive Manufacturers Equipment Compliance Agency) certification. This accreditation underscores WAYNE’s dedication to meeting and exceeding the most stringent global standards in brake component manufacturing. AMECA certification is granted only to products that pass rigorous testing protocols, ensuring superior safety, durability, and performance. WAYNE brake pads have successfully surpassed critical evaluations in hardness, density, shear strength, and brake pad thickness retention before and after heating, key indicators of a high-quality braking system.

The AMECA certification process is widely regarded as one of the most rigorous in the automotive industry. During testing, WAYNE brake pads underwent precise hardness and density assessments to verify material consistency and resistance to wear over time. The shear strength test evaluated the pad’s ability to withstand extreme forces without delamination, which is essential for maintaining braking effectiveness under high-stress conditions. Additionally, brake pad thickness was measured before and after exposure to extreme heat, ensuring that the materials retain their structural integrity even in severe operating environments. These stringent evaluations validate the exceptional performance of WAYNE brake components, setting them apart in the competitive aftermarket sector.

This achievement translates directly into enhanced safety, reduced downtime, and increased operational efficiency for fleet owners and commercial vehicle operators. The exceptional durability of WAYNE brake pads minimizes the frequency of replacements, leading to lower maintenance costs and improved vehicle uptime. With superior braking consistency, fleet operators can rely on WAYNE products to provide reliable stopping power under demanding conditions, reducing accident risks and enhancing road safety. By choosing AMECA-certified brake components, businesses benefit from increased profitability through extended service life and reduced unplanned downtime.

WAYNE Automotive applies the same rigorous quality control principles across its entire product line, ensuring that every component meets or exceeds the highest international standards. In addition to AMECA certification, WAYNE products align with industry-leading benchmarks such as SAE (Society of Automotive Engineers), ISO (International Organization for Standardization), and ECE R90 for brake systems. These certifications affirm that all WAYNE automotive products are engineered for optimal performance, reliability, and compliance with global safety standards.

As a leader in automotive and heavy-duty aftermarket solutions, WAYNE Automotive remains steadfast in its commitment to delivering products that provide unmatched quality, safety, and efficiency. With AMECA-certified brake pads setting a benchmark in reliability, fleet operators and automotive professionals can trust WAYNE components to optimize vehicle performance and ensure long-term profitability. Whether through cutting-edge brake technology or a broader range of high-performance automotive solutions, WAYNE Automotive continues to drive excellence in the global aftermarket industry.

"These stringent evaluations validate the exceptional performance of WAYNE brake components, setting them apart in the competitive aftermarket sector"

events

WAYNE LAUNCHES INNOVATIVE LIVE EVENTS TO ENGAGE DISTRIBUTORS WORLDWIDE

February 24, 2022 – Boca Raton, FL

Wayne is redefining how automotive and industrial brands engage with distributors

Wayne has launched a groundbreaking Wayne Live Events initiative—an immersive, high-energy experience designed to introduce the brand in a powerful and compelling way.

Unlike traditional distributor interactions, where sales teams present printed brochures and standard product information at distributor’s offices, Wayne is leveraging the power of branding, storytelling, and experiential engagement to captivate potential partners. To bring this vision to life, Wayne assembled a world-class creative team, including seasoned copywriters, videographers, editors, and translators, who have developed a suite of five high-impact video pieces and additional presentation materials exclusively for these live events.

The initiative is proving to be a game-changer in an industry where branding is often overlooked as a critical tool for distributor success. Juan Alvarez, CEO of Wayne Global Corporation, shared his excitement about this initiative:
"The concept behind our experiential Wayne Live Events is to introduce the brand to industry executives in their own cities, offering them exclusivity to specific product lines in their territories. The energy, excitement, and prestige associated with these initial events have demonstrated that this was the missing piece in our market-entry strategy. The results have been extremely promising, and we are eager to refine and expand this model, ensuring that we can engage with our potential distributors overseas in a way that is not only effective but also inspiring. Our goal is to create an emotional connection between Wayne and our partners, transforming the way distribution relationships are built in our industry."

Wayne's Live Events Strategy is designed to highlight the brand’s strengths beyond just product specifications. It focuses on how a strong, well-positioned brand can actively work in favor of distributors—helping them attract new customers, enhance credibility, and solidify long-term growth in their territories. This innovative approach is setting Wayne apart from competitors and reinforcing the company’s mission to revolutionize the automotive and industrial sectors with a brand-driven experience that empowers distributors like never before.

About Wayne

Polar

EMPRESAS POLAR SELECTS CORPORACIÓN WAYNE VENEZUELA AS A TRUSTED VENDOR FOR AUTOMOTIVE AND INDUSTRIAL LUBRICANTS

Caracas, Venezuela - January 22, 2022

Wayne Global Corporation is pleased to announce that Empresas Polar, Venezuela’s largest privately owned corporation with over 20,000 employees, has officially added Corporación Wayne Venezuela as a trusted vendor for automotive and industrial lubricants. This significant milestone comes after Empresas Polar conducted extensive testing of Wayne lubrication products at their own commissioned certification laboratory for lubrication products.

Empresas Polar is a cornerstone of the Venezuelan economy, operating in diverse industries, including food and beverage manufacturing, logistics, and distribution. Their rigorous vendor selection process ensures that only products meeting the highest quality and performance standards are approved for use within their divisions. Their approval of Wayne lubricants is a testament to our unwavering commitment to quality, innovation, and reliability.

Wayne lubricants are manufactured in the same state-of-the-art facilities used by major U.S. brands, ensuring world-class quality and performance. Our unique business model provides high-quality lubrication solutions that meet and exceed industry standards while maintaining cost-effectiveness—an essential factor in the challenging Venezuelan market.

Ennio Colantonio and Antonio Franco, representatives from Empresas Polar responsible for the procurement and technical assessment of external vendors, shared their thoughts on the partnership: "Given the current challenges in Venezuela and the departure of most major international brands, it has become increasingly difficult to find high-quality lubrication products that meet our technical requirements at competitive prices".

Wayne lubricants have demonstrated exceptional performance, meeting the same technical parameters as traditional brands like Chevron, Mobil, and Shell. We are very satisfied with our relationship with Wayne and the results of our laboratory tests confirm the superior quality of their products."

Claudia Camargo, General Manager of Corporación Wayne Venezuela, emphasized the importance of this partnership:
"Becoming a trusted vendor for Empresas Polar is a major achievement for Wayne. It underscores the quality and reliability of our products in the Venezuelan market. We are committed to providing Empresas Polar with the best lubrication solutions to ensure the efficiency and longevity of their extensive fleet and industrial operations."

This collaboration solidifies Wayne Global Corporation’s position as a leader in the automotive and industrial lubricant industry, proving that our products can compete with and exceed the performance of global brands. As Wayne continues to expand its presence in Latin America, partnerships with industry giants like Empresas Polar reinforce our commitment to delivering superior quality and reliability.

About Wayne USA Corp

"Becoming a trusted vendor for Empresas Polar is a major achievement for Wayne. It underscores the quality and reliability of our products in the Venezuelan market".

Claudia Camargo

GM - WAYNE Corp. Venezuela

Ramasauskas

WAYNE AUTOMOTIVE BECOMES OFFICIAL SPONSOR OF WITOLD RAMASAUSKAS' RACING TEAM IN MERCEDES-BENZ CHALLENGE

São Paulo, Brazil - August 20, 2021

Wayne Automotive is proud to announce a three-year sponsorship agreement with the esteemed racing driver Witold Ramasauskas and his team, marking Wayne's official entry into the high-octane world of the Mercedes-Benz Challenge in São Paulo. This partnership underscores Wayne's commitment to excellence and innovation in automotive performance.
Witold Ramasauskas, a distinguished figure in Brazilian motorsports, has an impressive track record, including:

• Seven-time Paulista Champion

• Four-time AMG Cup Champion

• Two-time Marcas 1.6 Champion

• GT Series - GT4L Champion

His remarkable achievements have solidified his reputation as a formidable competitor on the racing circuit.LinkedIn
The collaboration between Wayne Automotive and Ramasauskas' team highlights the superior quality of Wayne's lubrication products, enhanced by Nano XD technology.

These advanced lubricants are engineered to meet the rigorous demands of high-performance racing, ensuring optimal engine efficiency and durability. Luiz Januário, CEO of Nano XD and official distributor of Wayne products in Brazil, commented: "Partnering with a driver of Witold's caliber is a testament to the exceptional performance of Nano XD-enhanced Wayne lubricants. This sponsorship not only showcases our products' capabilities but also reinforces our dedication to supporting Brazilian motorsports."

Juan B. Alvarez, CEO of Wayne Automotive, added: "Aligning with Witold Ramasauskas and his team reflects Wayne Automotive's commitment to pushing the boundaries of automotive innovation. We are excited to see our products contribute to their continued success on the track."

This strategic alliance is set to elevate the standards of performance and reliability in the Mercedes-Benz Challenge, demonstrating the unparalleled quality of Wayne's Nano XD-enhanced lubricants in one of the most demanding racing environments.

About Wayne Automotive

Wayne Automotive is a leading manufacturer and distributor of high-performance automotive and industrial products. With a presence across multiple continents, Wayne Automotive is committed to innovation, quality, and sustainability in the automotive aftermarket and industrial solutions sectors.

About Nano XD

Nano XD specializes in advanced lubrication technologies designed to enhance engine performance and longevity. As the official distributor of Wayne products in Brazil, Nano XD is dedicated to delivering top-tier solutions to meet the evolving needs of the automotive industry.

About Witold Ramasauskas

Witold Ramasauskas is a highly accomplished Brazilian racing driver with multiple championships to his name. His dedication and skill have made him a prominent figure in the motorsports community.

"Partnering with a driver of Witold's caliber is a testament to the exceptional performance of Nano XD-enhanced Wayne lubricants. This sponsorship not only showcases our products' capabilities but also reinforces our dedication to supporting Brazilian motorsports."

Luiz Januário

CEO

NanoXD

MB Ecuador begins

MERCEDES-BENZ OF ECUADOR BEGINS DISTRIBUTION OF WAYNE FILTRATION AND BRAKE PRODUCTS

Quito, Ecuador - August 12, 2021

Wayne Global Corporation is proud to announce that Mercedes-Benz of Ecuador has officially started the distribution of Wayne filtration and brake products at its dealerships. After conducting extensive field tests and technical assessments, Mercedes-Benz of Ecuador has recognized Wayne’s commitment to quality and performance, choosing to offer these products as part of its aftermarket service solutions.

Wayne’s brake products sold by Mercedes Benz in Ecuador are specifically designed for heavy-duty applications, including Mercedes-Benz trucks and buses, ensuring durability, reliability, and superior stopping power. One of the key factors in Mercedes-Benz of Ecuador’s decision to carry Wayne brake products is the AMECA certification.

AMECA (Automotive Manufacturers Equipment Compliance Agency) is the leading brake safety certification body in the United States, ensuring that all approved products meet rigorous performance and safety standards. This certification provided Mercedes-Benz of Ecuador with the peace of mind that Wayne brake products meet the highest international standards.

Additionally, Wayne filtration products distributed by Mercedes-Benz are manufactured using the world’s highest quality filtering media, including Ahlstrom and Hollingsworth & Vose. These industry-leading filtration materials enhance engine protection, extend service intervals, and contribute to overall vehicle efficiency, ensuring that Mercedes-Benz customers receive the best in filtration technology.

Luis Caizapanta, General Manager of Wayne Automotive in Ecuador, expressed his enthusiasm about the collaboration:
"We are honored to partner with Mercedes-Benz of Ecuador and bring our world-class filtration and brake products to their dealerships. Our commitment to superior engineering and safety aligns perfectly with the high standards of the Mercedes-Benz brand, and we look forward to serving their customers with excellence."

Fausto Guerrero, Service Manager at Mercedes-Benz of Ecuador, also shared his thoughts on this partnership:
"Wayne filters and brake pads have proven to be reliable and of good quality. They are sold at our Mercedes-Benz dealerships’ service areas as aftermarket parts for our customers’ vehicles, after the original OEM warranty validity period has expired."

This partnership reinforces Wayne Global Corporation’s mission to deliver premium aftermarket solutions that meet the demands of leading automotive brands worldwide. As Wayne continues to expand its presence in global markets, collaborations with industry leaders like Mercedes-Benz solidify its reputation as a trusted provider of high-performance automotive components.

About Wayne Global Corporation

Wayne Global Corporation is an internationally recognized manufacturer and distributor of high-quality automotive, petroleum derivatives and industrial products. With a strong focus on innovation, safety, and performance, Wayne offers a comprehensive range of lubricants, filtration systems, brake components, batteries, and more, designed to meet the needs of the most demanding applications.

vecteezy_ai-generated-five-commercial-trucks-are-lined-up-at-sunset_35826427.jpg

"Wayne filters and brake pads have proven to be reliable and of good quality. They are sold at our Mercedes-Benz dealerships service areas as aftermarket parts for our customers’ vehicles, after the original OEM warranty validity period has expired.

Fausto Guerrero

Service Manager

Mercedes Benz Ecuador

sao tome

WAYNE HEAVY-DUTY LUBRICANTS AND FILTRATION PRODUCTS DELIVER OUTSTANDING RESULTS IN TESTING BY TRANSPORTES SÃO TOMÉ AND TOYOTA DO BRASIL

São Paulo, Brazil - July 1, 2021

Recognition from Industry Leaders

Luiz Januário, CEO of Nano XD and official distributor of Wayne products in Brazil, commented: “These results are just a glimpse of the growing recognition Wayne products are receiving from major corporations and fleets across Brazil. The high quality of Wayne lubricants and filtration systems continues to be validated by real-world applications, reinforcing our commitment to excellence in automotive performance. The inclusion of Nano XD technology in Wayne lubricants further enhances durability, efficiency, and long-term protection, making it a preferred choice for demanding automotive and industrial applications.”

Juan B. Alvarez, CEO of Wayne Automotive, added: “Wayne’s mission has always been to provide world-class products that meet and exceed industry standards. Seeing Toyota do Brasil and Transportes São Tomé confirm the superior quality of our filtration and lubrication solutions is a testament to the innovation and reliability we bring to the market. The integration of Nano XD’s cutting-edge technology into our lubricants only strengthens our offering, ensuring peak engine performance and longevity. We are proud to be setting a new benchmark in the industry.”

About Wayne Automotive

About Nano XD

About Witold Ramasauskas

Witold Ramasauskas is a highly accomplished Brazilian racing driver with multiple championships to his name. His dedication and skill have made him a prominent figure in the motorsports community.

Wayne Automotive proudly announces that its high-performance heavy-duty lubricants and filtration products, enhanced with Nano XD technology, have undergone rigorous testing by two major entities in Brazil—Transportes São Tomé and Toyota do Brasil. The results have been exceptional, reaffirming Wayne’s commitment to delivering world-class automotive solutions.

Transportes São Tomé, a leading fleet operator in Brazil, tested Wayne’s heavy-duty lubricants and filtration products under real-world operating conditions. The results demonstrated superior engine protection, extended service life, and enhanced performance in demanding environments, proving Wayne’s reliability in commercial transport applications. The oils used in these tests contained Nano XD’s advanced nano-lubrication technology, further optimizing efficiency and reducing wear in high-performance engines.

Simultaneously, Toyota do Brasil subjected Wayne’s passenger vehicle filtration products to comprehensive technical assessments in its laboratories. Toyota’s lab engineers reported outstanding results, even stating that they found no technical or quality differences between Wayne’s filters and Toyota OEM filters. This endorsement further solidifies Wayne’s position as a trusted supplier for the automotive industry.

Ecuador Showroom

WAYNE AUTOMOTIVE INAUGURATES CUTTING-EDGE WAYNE-THEMED FACILITY IN QUITO, ECUADOR

Quito, Ecuador - April 15, 2021

A Bold Step in Expanding the Wayne Experience in Latin America

Wayne Automotive proudly announces the grand opening of its newest Wayne-themed facility, strategically located at Avenida Eloy Alfaro y Anansayas Esquina in the heart of Quito. This groundbreaking three-story complex, spanning over 11,000 square feet (990 square meters), is set to revolutionize how customers, distributors, and automotive professionals experience the Wayne brand.

The new facility is a game-changer for Wayne in Latin America, serving as the pilot program for an immersive Wayne experience. The state-of-the-art structure features modern corporate offices, two warehouses, and two large-scale showrooms. More than just a business hub, this space is designed to offer a fully immersive environment where customers and industry professionals can connect directly with the Wayne brand.

As part of its commitment to local economic growth, Wayne Automotive is creating 18 new jobs in Ecuador while integrating 12 additional freelancers, all of whom will contribute to the facility’s dynamic operations. The sales team and other specialized professionals will not only manage direct retail operations but will also engage with external retail chains, fleets, repair shops, and oil change facilities to demonstrate firsthand the superior benefits of Wayne’s high-quality automotive products.

A Fully Immersive Wayne Experience

More than just a showroom, this facility is an experience. Customers stepping inside will feel as though they are entering U.S. territory, immersed in Wayne’s bold and innovative branding. From premium Wayne lubricants and performance automotive parts to the latest in filtration technology, tires, batteries, and more, visitors will get a first-hand look at the extensive range of Wayne products designed to enhance vehicle performance and durability.

Luis Caizapanta, General Manager of Wayne Ecuador, emphasized the facility’s impact on the region: “The goal is to bring the full Wayne experience to Ecuadorian customers and distributors. When they walk into this facility, they will feel like they are stepping into a U.S.-based Wayne headquarters. We want them to be fully immersed in the Wayne culture, recognizing the high-quality standards and innovative approach that define our brand.”

The sales team will actively reach out to businesses across Pichincha and beyond, forging new partnerships with distributors in other cities and regions throughout Ecuador. By showcasing the superior value of Wayne’s automotive solutions, this initiative will strengthen Wayne’s market presence and foster long-term relationships with key players in the industry.

A Model for Future Expansion

Wayne Automotive’s CEO, Juan B. Alvarez, highlighted the significance of this project for the company’s growth in Latin America: “We have made a significant investment in inventory and infrastructure to bring this concept to life. Every detail of this facility has been designed to embody the Wayne brand, from its striking aesthetics to its hands-on customer engagement approach. This is not just another distribution center—it’s a flagship experience that will set a new benchmark for the industry. We believe this model will serve as a blueprint for large distributors across Latin America who want to bring Wayne’s innovative and immersive approach to their own markets.”

Wayne’s continued expansion reaffirms its commitment to excellence and innovation in the automotive industry. By pioneering this pilot facility in Ecuador, Wayne Automotive is not just selling products—it’s creating an experience that is set to transform the way automotive brands engage with their customers in the region.

About Wayne Automotive.

Wayne Automotive is a leading innovator in the automotive industry, specializing in high-performance lubricants, batteries, suspension components, tires, filtration solutions, and more. With a strong presence across multiple continents, Wayne continues to set new standards in quality, performance, and brand experience.

The goal is to bring the full Wayne experience to Ecuadorian customers and distributors. When they walk into this facility, they will feel like they are stepping into a U.S.-based Wayne headquarters. We want them to be fully immersed in the Wayne culture, recognizing the high-quality standards and innovative approach that define our brand"

Luis Caizapanta

GM - Wayne Ecuador

Showroom-standard-scale-2_00x-gigapixel_

filling dania

WAYNE AUTOMOTIVE OPENS STATE-OF-THE-ART QUART BOTTLE FILLING LINE IN DANIA BEACH, FL

Dania Beach, Florida - December 12, 2020

Wayne Automotive is proud to announce the launch of its new quart bottle filling line in Dania Beach, Florida, a major step in the company’s ongoing expansion and commitment to high-quality lubricants. This state-of-the-art filling line is the result of a significant investment in brand-new equipment, reinforcing Wayne’s dedication to scaling its operations and serving its growing customer base.

The new filling line will be supplied with premium lubricants from Wayne’s high-quality blending plant in Houston, Texas, ensuring consistency and performance that meets the highest industry standards. With this expansion, Wayne Automotive is strategically positioned to support emerging distributors in Latin America by offering smaller batches of products for market testing before committing to full container-size orders from the Houston plant.

“This filling line is a crucial addition to our operations,” said Juan B. Alvarez, President of Wayne Automotive. “It allows us to be more flexible in meeting the needs of new distributors, especially in Latin America, who want to test our products before making large-scale commitments. This investment reflects our long-term vision for Wayne’s global presence and our dedication to supporting our partners as they grow their markets.”

To support this expansion, Wayne Automotive is hiring a plant manager and warehouse personnel, adding a total of eight new jobs to the Dania Beach facility. The new filling line boasts an impressive production capacity:

• 34 bottles per minute
• 2,040 bottles per hour
• 20,400 bottles per day
• 122,400 bottles per six-day work week
• 489,600 bottles per month

With this increased capacity, Wayne Automotive is well-positioned to fulfill both domestic and international demand for its high-performance lubricants, further solidifying its reputation as a leading brand in the industry.

"This filling line is a crucial addition to our operations" - "This investment reflects our long-term vision for Wayne’s global presence and our dedication to supporting our partners as they grow their markets.”

Juan B. Alvarez

CEO - Wayne USA Corp

New mexico

WAYNE AUTOMOTIVE EXPANDS INTO VENEZUELA WITH NEW CORPORATE OFFICE

Caracas, Venezuela - August 26, 2020

Corporación Wayne Venezuela to Deliver High-Quality Automotive Solutions to Local Markets

Wayne Automotive proudly announces the launch of Corporación Wayne Venezuela, a new office located in Luis Ruices, Caracas, dedicated to offering the Venezuelan market direct access to Wayne’s premium automotive products. This strategic expansion reinforces Wayne’s commitment to filling the void left by large corporations that have exited Venezuela due to political and economic instability. By introducing a business model based on top-quality products at competitive prices, Wayne is positioning itself as a key player in the country’s automotive industry.

Wayne Automotive is creating 12 new jobs in Venezuela, along with opportunities for 9 freelance professionals, all of whom will play a vital role in establishing the brand’s presence in the local market. Through this new initiative, the company aims to strengthen relationships with distributors, fleets, and retail chains, by offering high-performance lubricants, filters, tires, batteries, suspension components, and more.

Bringing Global Excellence to Venezuela

Wayne Automotive’s reputation for high-quality, performance-driven products has made it a trusted name in the global automotive market. Now, with the launch of Corporación Wayne Venezuela, local businesses will have the opportunity to access world-class automotive solutions backed by Wayne’s commitment to excellence and innovation.

Ms. Claudia Camargo, General Manager of Corporación Wayne Venezuela, emphasized the importance of this expansion for the country’s automotive sector: “We are excited to bring the Wayne brand to Venezuela with exclusive distribution rights for our products. At a time when the market is facing significant challenges, Wayne offers a new opportunity for businesses to access reliable, high-quality automotive products that meet global standards. Our goal is to provide cutting-edge solutions at competitive prices, helping local businesses thrive despite the difficulties in the market.”

A Strategic Investment for Growth

Wayne Automotive is making a significant investment in the Venezuelan market, ensuring that distributors and automotive professionals have the tools they need to succeed. The company’s approach goes beyond simple product distribution; it aims to develop a strong network of sub-distributors across different states, allowing local entrepreneurs to capitalize on the strength of the Wayne brand.

Wayne Automotive CEO Juan B. Alvarez highlighted the company’s long-term vision for Venezuela: “Despite the economic challenges, we see great potential in the Venezuelan market. Our investment in this new office is just the first step. We want to empower local distributors to become sub-distributors for Wayne in their respective states, allowing them to grow their businesses under a powerful, innovative brand. By offering a wide range of premium automotive products at competitive prices, we are setting a new standard for quality and affordability in Venezuela.”

Driving the Future of Venezuela’s Automotive Market

Wayne’s entry into Venezuela is a game-changer for the country’s automotive industry. With a focus on reliable supply, premium product quality, and competitive pricing, Wayne is poised to become the preferred choice for local businesses looking for durable, high-performance automotive solutions.

Through Corporación Wayne Venezuela, the company will work closely with automotive professionals, fleet operators, and retail partners to ensure that Wayne’s superior product line reaches every corner of the country. By fostering strong relationships with local distributors and entrepreneurs, Wayne Automotive is not just investing in a market—it’s investing in the future of Venezuela’s automotive industry.

About Wayne Automotive

Wayne Automotive is a global leader in automotive products, specializing in high-performance lubricants, batteries, filtration solutions, tires, and suspension components. With a presence in multiple international markets, Wayne continues to deliver innovation, quality, and reliability to businesses worldwide.

WAYNE AUTOMOTIVE EXPANDS DISTRIBUTION WITH NEW MEXICO OFFICE AND STRONG REGIONAL GROWTH

Albuquerque, New Mexico - December 24, 2019

Wayne Automotive is proud to announce the success of its new distribution office in Albuquerque, New Mexico, which has been fully stocked with an initial inventory of $400,000 worth of a wide variety of high-quality heavy-duty and passenger car lubricants manufactured in Houston, Texas. This milestone strengthens Wayne’s commitment to delivering premium automotive solutions to the region and has already yielded excellent results with local fleets and automotive shops recognizing the superior performance of Wayne products.

Further adding to this momentum, Wayne Automotive has successfully initiated sales to Advance Auto Parts stores throughout New Mexico. The response from the chain’s local purchasing managers has been highly encouraging, marking an exciting step forward in expanding Wayne’s retail footprint across the state.

“We are thrilled with the strong demand and recognition of our lubricants in the New Mexico market,” said Juan B. Alvarez, President of Wayne Automotive. “The response from fleet operators, repair shops, and now national retailers like Advance Auto Parts reinforces our belief that high-performance lubricants manufactured in the USA are setting a new benchmark for quality and reliability.”

With this success, Wayne Automotive is setting its sights on expanding beyond Albuquerque. Eddie Crespin, Sales Manager for New Mexico, expressed enthusiasm for the company’s future growth in the region: “We have exciting plans to extend Wayne’s presence to Santa Fe, Las Cruces, and Farmington, as well as into El Paso, Texas. The interest we’ve seen so far confirms that Wayne is becoming the go-to brand for professionals who demand excellence in their lubricants.”

Wayne Automotive remains dedicated to its mission of providing high-quality automotive and heavy-duty lubricants to customers nationwide. With continued growth and expanding partnerships, the company looks forward to serving even more markets with its industry-leading products.

"We have exciting plans to extend Wayne’s presence to Santa Fe, Las Cruces, and Farmington, as well as into El Paso, Texas. The interest we’ve seen so far confirms that Wayne is becoming the go-to brand for professionals who demand excellence in their lubricants".

Eddie Crespin

Sales Manager / WAYNE Automotive

WAYNE GLOBAL ANNOUNCES STRATEGIC PARTNERSHIP WITH RECASUR, EXPANDING AUTOMOTIVE AFTERMARKET REACH IN CHILE

Punta Arenas, Chile - March 6, 2019

Wayne Global is proud to announce the launch of a commercial relationship with Recasur, one of the most established and respected automotive retail chains in Chile. Recasur has a strong presence in the southern regions of the country, with a robust network of retail stores and service centers catering to automotive businesses and consumers. This partnership marks a major step in expanding Wayne’s presence in the Chilean market through the introduction of high-quality Wayne brake products, filtration systems for passenger vehicles, and CV joints and suspension components.

With its origins dating back over 50 years, Recasur has become synonymous with reliability and excellence in the Chilean automotive aftermarket. Its extensive retail network in Punta Arenas, Puerto Natales, and Coyhaique, along with its long-standing relationships with local repair shops, fleets, and retailers, makes it an ideal partner for Wayne Global. The company is widely recognized for offering premium products at competitive prices, a value proposition that aligns perfectly with Wayne’s philosophy.

“We are thrilled to begin this partnership with Recasur and bring the Wayne brand to more customers across the southern region of Chile,” said Andrés Almonacid, Sales Manager representing Wayne products in Punta Arenas and nearby major cities. “The managers at Recasur were highly impressed by the quality of Wayne products after extensive field testing. Their decision to introduce Wayne brake systems, filtration products, and suspension components across their retail network was prompted by the outstanding performance of our products and the opportunity to offer their customers high-quality alternatives at competitive prices.”

Recasur was particularly impressed by Wayne’s commitment to quality manufacturing. Wayne brake products are produced in the same state-of-the-art facilities as those used by leading brands such as Bosch, ensuring superior performance and reliability. Wayne filtration products utilize top-tier materials such as Ahlstrom and Hollingsworth & Vose high-quality cellulose and special fiberglass filter media, the same trusted by OEM manufacturers worldwide.

By choosing Wayne, Recasur can provide its customers with a competitive and cost-effective solution without compromising on quality. Juan B. Alvarez, CEO of Wayne Global, emphasized the strategic importance of this new business relationship: “The overall receptivity to the Wayne concept in Chile has been excellent, and this partnership with Recasur is a significant step forward. Our brand philosophy of offering premium quality products at highly competitive prices aligns perfectly with Recasur’s mission. Mr. Almonacid has developed a strong regional strategy, and we are confident that his efforts will lead to a robust network of retailers and fleet operators adopting the Wayne brand in the coming months.”

The introduction of Wayne products through Recasur is expected to pave the way for further expansion in Chile and solidify Wayne Global’s commitment to delivering top-tier automotive solutions to markets worldwide.

About Wayne Global

Wayne Global is a leading manufacturer and distributor of premium automotive parts, including brake systems, filtration products, lubricants, batteries, and suspension components. With a commitment to quality, innovation, and customer satisfaction, Wayne Global continues to expand its presence in key international markets.

About Recasur Recasur

is one of the most trusted automotive retail chains in Chile, with a strong presence in the southern regions of the country. The company has built a reputation for offering high-quality automotive parts and exceptional customer service, catering to a diverse range of clients, including individual vehicle owners, repair shops, and fleet operators.

"The managers at Recasur were highly impressed by the quality of Wayne products after extensive field testing. Their decision to introduce Wayne brake systems, filtration products, and suspension components across their retail network was prompted by the outstanding performance of our products and the opportunity to offer their customers high-quality alternatives at competitive prices".

Andrés Almonacid

Sales Manager (Punta Arenas)

WAYNE Chile Representative

Venezuela office

Recasur

WAYNE GLOBAL ANNOUNCES STRATEGIC PARTNERSHIP WITH INVERSIONES ALSACIA TO SUPPLY HEAVY-DUTY BATTERIES FOR VOLVO BUS FLEET IN CHILE

Santiago, Chile - November 11, 2016

Wayne Global is proud to announce the beginning of a significant commercial relationship with Inversiones Alsacia, one of Chile’s largest and most reputable bus operators. This partnership marks a major milestone in Wayne’s expansion into the Chilean market, as the company has secured a contract to supply Wayne heavy-duty batteries for Alsacia’s extensive fleet of Volvo buses.

Inversiones Alsacia is a dominant player in Chile’s public transportation sector, operating a vast fleet of buses that serve millions of passengers annually. At the time of this agreement, Alsacia is one of the largest bus operators in Santiago, managing over 2,000 buses as part of the city’s critical Transantiago public transit system. The company has built its reputation on efficiency, sustainability, and fleet modernization, making it a perfect match for Wayne Global’s commitment to providing high-performance automotive solutions.

As part of this collaboration, Wayne will initially supply large volumes of Wayne 4DLT heavy-duty batteries, designed to meet the rigorous demands of commercial transportation. The success of this initiative is expected to pave the way for expanded exports, including Wayne filtration and lubrication products, further strengthening Wayne’s footprint in the Chilean market.

Rodrigo Urzúa, Sales Manager representing Wayne products in the Santiago region, highlighted the exceptional reception Wayne batteries have received during initial field tests. “The maintenance management team at Inversiones Alsacia was highly impressed by the superior performance and durability of Wayne 4DLT batteries during their testing phase. These batteries are manufactured in the same state-of-the-art Michigan facility that produces products for renowned brands such as Interstate Batteries, Sonnenschein, AC Delco, Exide, and US Battery. Wayne’s ability to offer the same world-class quality at highly competitive prices was a key factor in securing this agreement.”

Urzúa further noted that Alsacia is actively evaluating Wayne’s filtration products, which are manufactured in Turkey at the same high-standard facilities used by Mann+Hummel, a globally recognized leader in filtration technology. Early results from these ongoing tests have been promising, and the company is expected to expand its purchases to Wayne filtration products in the near future.

Juan B. Alvarez, CEO of Wayne Global, emphasized the strategic importance of this partnership, stating: “This agreement with Inversiones Alsacia represents a significant step for Wayne Global in Latin America. Our investment in high-quality inventory and logistics for the Chilean market is part of a broader vision to replicate this model with other major fleet operators. We are confident that our competitive pricing and superior product quality will continue to open doors in the region, positioning Wayne as a key supplier for heavy-duty automotive solutions.”

With this partnership in place, Wayne Global aims to solidify its presence in Chile and expand its reach to other large transportation fleets across the country. This collaboration not only enhances Wayne’s reputation in South America but also underscores its commitment to delivering world-class automotive products at unmatched value.

"The maintenance management team at Inversiones Alsacia was highly impressed by the superior performance and durability of Wayne 4DLT batteries during their testing phase. These batteries are manufactured in the same state-of-the-art Michigan facility that produces products for renowned brands such as Interstate Batteries, Sonnenschein, AC Delco, Exide, and US Battery."

Rodrigo Urzúa

Sales Manager (Santiago)

WAYNE Chile Representative

Alsacia

Industry

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Industry News

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THE ROLE OF ADVANCED ADDITIVES IN MOTOR OIL: HOW WAYNE OIL ENSURES EFFICIENCY, FUEL ECONOMY, AND ENGINE PROTECTION

March 2, 2025

The automotive industry is rapidly evolving, and the demand for high-performance motor oils has never been greater. As stricter emissions regulations, fuel economy standards, and advancements in engine technology continue to shape the market, high-quality lubricants with superior additive formulations are crucial. WAYNE Oil stands at the forefront of this shift, offering motor oils that incorporate cutting-edge additives sourced from the world’s most renowned suppliers. With a commitment to quality, innovation, and compliance with global standards, WAYNE Oil ensures that vehicles, whether personal cars, heavy-duty trucks, or fleet vehicles, run at peak efficiency while maintaining engine longevity.

Meeting Stricter Emissions and Fuel Economy Standard

Governments worldwide are implementing tighter fuel economy and emissions regulations, such as CAFÉ (Corporate Average Fuel Economy) standards in the U.S. and Euro 7 regulations in Europe. These policies push the industry toward lower-viscosity oils that reduce internal friction and improve fuel efficiency. WAYNE Oil’s advanced additive formulations include friction modifiers and viscosity improvers that help engines operate more efficiently, cutting fuel consumption and lowering emissions. These benefits make WAYNE Oil a preferred choice for drivers and businesses looking to stay ahead of evolving environmental regulations.

Protection Against Engine Wear and Low-Speed Pre-Ignition (LSPI)

Modern turbocharged gasoline direct injection (TGDI) engines require motor oils that can withstand higher pressures and temperatures while preventing low-speed pre-ignition (LSPI)—a potentially damaging phenomenon in downsized engines. WAYNE Oil incorporates ZDDP (Zinc Dialkyldithiophosphate), molybdenum-based friction modifiers, and advanced detergent packages to provide exceptional anti-wear protection and LSPI prevention. These cutting-edge formulations help extend engine life, reduce maintenance costs, and ensure reliable performance under extreme conditions.

Superior Additives for Extended Drain Intervals and Heavy-Duty Use

Fleet owners and commercial operators seek motor oils that offer extended drain intervals to minimize downtime and maintenance expenses. WAYNE Oil’s products contain polyisobutylene succinimide dispersants, ensuring superior engine cleanliness and oxidation resistance. This results in oil that lasts up to 25,000 miles per change in modern applications, making it an ideal solution for heavy-duty vehicles and long-haul trucking. Additionally, our lubricants meet or exceed international standards such as SAE, API SN PLUS, ILSAC GF-6, and ACEA to guarantee the highest level of protection and performance.

Innovations in Bio-Based and Hybrid-Specific Lubricants

As sustainability becomes a priority, the industry is shifting towards bio-based and renewable lubricants. WAYNE Oil is committed to innovation, incorporating plant-derived friction modifiers and bio-based esters to reduce environmental impact while maintaining outstanding performance. Additionally, hybrid and electric vehicles require specialized lubricants to handle unique thermal and electrical conductivity challenges. WAYNE Oil’s low-viscosity synthetic formulations with dielectric-enhancing additives ensure optimal efficiency and protection for next-generation vehicles.

WAYNE Oil: Unmatched Quality from the World’s Leading Suppliers

WAYNE Oil partners with the same globally recognized additive manufacturers that supply the world’s most prestigious lubricant brands. This ensures that our products contain only the highest-quality additive packages, formulated with the latest technology and regulatory compliance. Every batch of WAYNE Oil undergoes rigorous testing and certification, adhering to the strictest industry standards, including ISO 9001, API, SAE, and ACEA. This unwavering commitment to quality makes WAYNE Oil a trusted choice for drivers, fleet operators, and businesses worldwide.

The future of motor oils lies in advanced additive technology, and WAYNE Oil is leading the charge. By incorporating state-of-the-art friction modifiers, wear protection agents, and fuel-saving formulations, we deliver superior lubricants that enhance performance, efficiency, and engine longevity. Whether for passenger vehicles, commercial fleets, or hybrid/electric applications, WAYNE Oil provides an unmatched level of protection and reliability. As the industry continues to evolve, WAYNE Oil remains committed to innovation, ensuring our customers receive the most advanced and high-quality lubricants available in the market today.

The role of advanced

THE GROWING DEMAND FOR HEAVY-DUTY AND COMMERCIAL VEHICLE AFTERMARKET PARTS: SUPERIOR AFTERMARKET PARTS PERFORMANCE AND RELIABILITY WITH WAYNE AUTOMOTIVE

February 21, 2025

The heavy-duty and commercial vehicle aftermarket sector is experiencing significant growth, driven by the increasing reliance on freight transportation, construction, and logistics industries. As fleet operators seek cost-effective ways to maintain their vehicles, the demand for high-quality aftermarket parts continues to rise. According to industry reports, the global heavy-duty aftermarket market is projected to grow steadily, fueled by extended vehicle lifespans, evolving fleet management technologies, and stricter regulatory requirements for emissions and safety. Companies that provide durable, high-performance parts are well-positioned to benefit from this trend.

Aging commercial fleets are a key factor contributing to the expansion of the aftermarket industry. The average age of heavy-duty trucks in the U.S. has been rising, with many fleet operators opting to extend the service life of their vehicles rather than invest in costly new models. This shift translates to increased demand for replacement components such as brake systems, suspension parts, tires, filtration products, and lubricants. Ensuring fleet reliability while minimizing downtime is essential, making premium aftermarket solutions more valuable than ever.

WAYNE Automotive is strategically positioned to meet the needs of this growing market

WAYNE provides a comprehensive range of heavy-duty and commercial vehicle parts designed for durability and efficiency. By leveraging partnerships with the world’s most renowned factories and a well-established logistics and distribution network, WAYNE Automotive ensures that fleet operators and distributors have access to top-tier products at competitive costs. From advanced lubricants that enhance engine performance to high-quality braking systems that improve safety, WAYNE Automotive delivers solutions that help fleet managers optimize their operations.

In addition to offering high-performance parts, WAYNE Automotive is investing in predictive maintenance technologies and fleet management solutions. By incorporating data analytics and vehicle telematics, fleets can proactively identify potential maintenance issues before they lead to costly breakdowns. This proactive approach not only reduces repair costs but also increases overall vehicle uptime, improving business efficiency. The company also provides expert technical support, helping fleet operators make informed decisions on parts selection and maintenance strategies.

As demand for heavy-duty aftermarket parts continues to grow, companies like WAYNE Automotive are poised to lead the industry by providing innovative, cost-effective, and durable solutions. With a strong focus on quality, logistics excellence, and customer support, WAYNE Automotive empowers fleet operators to maintain their vehicles efficiently, reduce downtime, and ultimately drive profitability in a competitive marketplace.

Exteneded vehicle

EXTENDED VEHICLE LIFESPANS ARE DRIVING DEMAND FOR AFTERMARKET PARTS: HOW WAYNE AUTOMOTIVE IS MEETING THE NEED

December 11, 2024

2024, up from 12.4 years in 2023, according to S&P Global Mobility. This trend indicates that consumers are holding onto their vehicles longer, driven by factors such as rising new car prices and economic uncertainties. As vehicles age, they require more frequent maintenance and replacement parts, leading to increased demand in the aftermarket parts industry (Source: SP Global).

Older vehicles often need components like brake systems, batteries, and engine parts to maintain optimal performance. The growing number of aging vehicles presents a significant opportunity for aftermarket suppliers to cater to this expanding market segment. However, it also necessitates a focus on providing high-quality, reliable parts that can extend the lifespan of these vehicles even further.

WAYNE Automotive is strategically positioned to capitalize on this trend

WAYNE Automotive offers a comprehensive range of premium aftermarket products. Our portfolio encompasses automotive lubricants and auto parts produced at the same factories used by the world’s most renowned brands, but at much more convenient costs through our no-middlemen, smart pricing approach, including automotive and industrial lubricants, advanced quality brake components, high-performance WAYNE Power batteries, filtration products of outstanding quality, engine components, parts for American and European trucks, v-belts, spark plugs and other components designed to meet or exceed OEM specifications.

By ensuring the availability of top-quality components, we help vehicle owners maintain their aging cars efficiently and cost-effectively. Moreover, WAYNE Automotive emphasizes customer education on the importance of regular maintenance for older vehicles. Through workshops, online resources, and partnerships with service centers, we aim to empower consumers with the knowledge needed to keep their vehicles running smoothly. This proactive approach not only fosters customer loyalty but also drives demand for our aftermarket products.

The increasing average age of vehicles in the U.S. underscores the growing importance of the aftermarket parts industry. WAYNE Automotive is committed to supporting vehicle owners by providing high-quality parts and educational resources, ensuring that aging vehicles remain safe and reliable on the road.

Rise of e commerce

THE RISE OF E-COMMERCE IN THE AUTOMOTIVE AFTERMARKET INDUSTRY: WAYNE AUTOMOTIVE'S STRATEGIC POSITIONING IN THE DIGITAL SHIFT

January 8, 2025

The global e-commerce automotive aftermarket is experiencing significant growth, with projections estimating the market size to reach approximately $250.39 billion in 2024 and around $745.90 billion by 2034, expanding at a compound annual growth rate (CAGR) of 11.53%. This surge is driven by increasing consumer preference for online shopping, convenience, and the availability of a wide range of auto parts and accessories. (Source: Precedence Research)

In the U.S., the online automotive parts and accessories sales industry has seen substantial growth, with revenue reaching an estimated $6.5 billion in 2024, reflecting a CAGR of 5.8% over the past five years. This trend indicates a shift in consumer behavior, with more individuals opting to purchase auto parts online due to factors such as competitive pricing, extensive product selections, and the ease of comparing products (Source: IBIS World)

WAYNE Automotive recognizes the importance of this digital transformation

WAYNE Automotive has invested in developing a robust online presence to cater to the evolving needs of customers, oriented towards offering a comprehensive catalog of high-quality automotive parts and accessories. WAYNE Automotive also provides detailed product information, customer reviews, and responsive customer support to enhance the online shopping experience.

To further capitalize on the e-commerce boom, WAYNE Automotive is strategically positioned with partnerships among the world’s most renowned factories, as well as an extensive network of trusted logistics and distribution providers. This robust infrastructure ensures that our distributors can consistently offer automotive products of the highest quality at competitive prices.

Additionally, our commitment to operational excellence allows for streamlined supply chain management, enabling faster order fulfillment and optimized inventory availability. By prioritizing efficiency and reliability, WAYNE Automotive empowers its distributors to deliver not only premium automotive parts but also a seamless, cost-effective, and dependable service experience to the final customer.

In summary, the growth of e-commerce in the automotive aftermarket industry presents significant opportunities for companies willing to adapt to changing consumer behaviors. WAYNE Automotive is committed to leveraging digital platforms to provide customers with convenient access to premium automotive parts and accessories, reinforcing our position as a leader in the industry.

The growing

WAYNE BRAND UNVEILS GROUNDBREAKING BRANDING STRATEGY, REDEFINING THE INDUSTRY LANDSCAPE

Deerfield Beach, Florida - June 16, 2018

After two years of meticulous development, Wayne has unveiled a revolutionary branding strategy, setting a new industry benchmark for brand storytelling, customer engagement, and market positioning. This ambitious endeavor involved the creation of an extensive portfolio exceeding 1,200 proprietary branding assets—ranging from visually captivating graphic elements and immersive audiovisual content to highly technical assets supporting Wayne’s diverse product lines and an extensive suite of corporate presentation materials.

However, the Wayne executive team understood that true brand power lies in continuous evolution. To further refine and amplify the Wayne branding concept, the company took an extraordinary step—engaging a world-class team of marketing strategists comprised of former Procter & Gamble executives. These elite branding architects, whose expertise shaped iconic global brands such as Pantene, Ariel, and Head & Shoulders across various European markets, worked intensively for over six months to analyze and elevate every aspect of Wayne’s brand DNA.

“Our objective was not just to build a brand, but to forge an identity so compelling, so emotionally resonant, that it would become an unstoppable force in the industry,” said Renée Rivas, Executive Vice President of Wayne and a key architect behind the brand’s identity and values. “The results have been nothing short of astonishing. The refined strategy has not only reinforced Wayne’s core narrative and value proposition but has already garnered the attention and admiration of industry giants. High-level executives from Chevron and two of the most established U.S. refineries have reached out to us, inquiring if Wayne would be interested in developing branding strategies for their own product lines. That kind of validation speaks volumes.”

The Wayne brand’s newly optimized storytelling approach is deeply rooted in authenticity, innovation, and a bold vision that challenges the conventional norms of the industry. The newly refined strategy ensures that every touchpoint—from digital experiences to product packaging and customer engagement—delivers a cohesive and unforgettable brand encounter.

Wayne’s commitment to excellence in branding is now recognized not only as a competitive advantage but as an industry disruptor. As the company continues to push the boundaries of branding sophistication, its approach is poised to set a precedent for how brands connect with their audiences in an ever-evolving market.

About Wayne

Wayne is a leading force in the global automotive and industrial sector, known for its commitment to innovation, quality, and a brand experience that transcends the ordinary. With an unyielding focus on brand storytelling, Wayne continues to redefine industry standards and captivate customers worldwide.

"The results have been nothing short of astonishing. The refined strategy has not only reinforced Wayne’s core narrative and value proposition but has already garnered the attention and admiration of industry giants. High-level executives from Chevron and two of the most established U.S. refineries have reached out to us, inquiring if Wayne would be interested in developing branding strategies for their own product lines. That kind of validation speaks volumes"

Renée Rivas

Executive Vice President

WAYNE Global Corp

Groundbreakig

rising fleet

RISING FLEET OWNERSHIP COSTS: HOW WAYNE AUTOMOTIVE IS HELPING TO REDUCE THEM

1 October, 2024

As businesses with fleets face escalating operational expenses, managing the rising costs of fleet ownership has become a growing concern. Factors such as fuel prices, maintenance, repairs, insurance premiums, and vehicle downtime contribute significantly to the financial burden. These rising expenses challenge fleet managers to find ways to maintain efficiency while keeping costs under control. Wayne Automotive, a leader in the automotive parts and accessories industry, is playing a pivotal role in offering solutions that help fleet operators lower these costs without compromising on performance or reliability.

The Growing Financial Strain of Fleet Ownership

Fleet ownership involves more than just purchasing vehicles; it requires ongoing investment to keep them running efficiently. Key areas where costs continue to rise include:

1. Fuel Prices: Fluctuating fuel costs have a direct impact on operational budgets. As fuel prices rise, so do the overall expenses for fleet owners, particularly those operating larger vehicles or long-haul fleets.

2. Maintenance and Repairs: Routine maintenance is crucial for keeping fleets in top condition, but the cost of parts, labor, and unplanned repairs can quickly add up. For fleets with aging vehicles, the need for more frequent repairs further compounds the issue.

3. Vehicle Downtime: Unscheduled repairs lead to downtime, which means lost revenue and productivity. The longer a vehicle is out of service, the greater the negative impact on business operations.

4. Insurance Costs: Insurance premiums for commercial vehicles tend to increase year over year, particularly as the risks associated with operating larger fleets grow.

5. Regulatory Compliance: Compliance with environmental regulations and safety standards often requires expensive upgrades or modifications to vehicles, adding to the overall cost of fleet ownership.

How Wayne Automotive is Reducing Fleet Costs

Wayne Automotive understands these challenges and has developed a range of products and services designed to address the specific needs of fleet operators. By focusing on high-quality, durable parts and innovative solutions, the company is helping fleet owners manage and reduce their costs in several ways:

1. Durable, Long-Lasting Parts: Wayne Automotive offers a wide selection of parts engineered for both durability and performance. By providing components that last longer and require less frequent replacement, Wayne Automotive helps fleet operators reduce maintenance costs and minimize vehicle downtime. From tires and brake systems to filtration products, premium lubricants and suspension parts, Wayne products are designed to withstand the demands of high-mileage and heavy-duty use.

2. Preventive Maintenance Solutions: In addition to offering high-quality parts, Wayne Automotive advocates for preventive maintenance strategies. The company works closely with fleet managers to implement scheduled maintenance programs that help detect potential issues early, minimizing the risk of costly repairs and breakdowns.

3. Reduced Vehicle Downtime: Wayne Automotive’s efficient supply chain and extensive distribution network ensure that fleet operators have quick access to the parts they need, reducing vehicle downtime. By minimizing waiting times for repairs, businesses can get their vehicles back on the road faster, improving overall productivity.

4. Cost-Effective, High-Performance Solutions: The company’s commitment to innovation has led to the development of cost-effective solutions that optimize vehicle performance while reducing fuel consumption. For example, Wayne Automotive’s advanced engine components and systems are designed to improve fuel efficiency, helping fleets save on fuel costs over time.

5. Technical Support and Expertise: Wayne Automotive provides comprehensive technical support to fleet operators, helping them make informed decisions about parts and repairs. This level of expertise ensures that fleet managers are investing in the most efficient and cost-effective solutions for their specific needs.

The Bottom Line

For businesses operating fleets, the rising costs of ownership are an ongoing concern. However, by partnering with Wayne Automotive, fleet managers can take advantage of high-quality, durable parts, preventive maintenance programs, and expert support to reduce operational costs. With Wayne Automotive’s innovative solutions, fleets can operate more efficiently, minimize downtime, and keep vehicles running smoothly—all while staying within budget.

As fleet ownership becomes increasingly costly, Wayne Automotive remains committed to helping businesses navigate these challenges and achieve long-term success.

With Wayne Automotive’s innovative solutions, fleets can operate more efficiently, minimize downtime, and keep vehicles running smoothly—all while staying within budget.

As fleet ownership becomes increasingly costly, Wayne Automotive remains committed to helping businesses navigate these challenges and achieve long-term success.

auto engine oil market

AUTOMOTIVE ENGINE OIL MARKET SIZE TO BE WORTH USD 64.8 BILLION BY 2031, GROWING 1.9% CAGR: INSIGHTS FROM TRANSPARENCY MARKET RESEARCH, INC.

February 23, 2024 11:15 ET | Partner Source: Transparency Market Research

Changing consumer behavior and preferences in vehicle maintenance influence the demand for automotive engine oil.

Wilmington, Delaware, United States, Feb. 23, 2024 (GLOBE NEWSWIRE) -- Transparency Market Research Inc. - The global automotive engine oil market is estimated to rise at a CAGR of 1.9 % from 2022 to 2031. Transparency Market Research projects that the overall sales revenue for automotive engine oil is estimated to reach US$ 64.8 billion by the end of 2031.

The development of nano-engineered lubricants incorporating nanoparticles enhances lubricant properties such as wear resistance, thermal stability, and friction reduction, contributing to longer engine life and improved efficiency.

Integration of digital platforms and IoT technologies in automotive maintenance facilitates real-time monitoring of engine performance and oil condition. Predictive analytics and remote diagnostics optimize oil change intervals, reducing downtime and enhancing operational efficiency.

Customized additive solutions tailored to specific engine requirements and operating conditions offer enhanced performance and protection against wear, oxidation, and corrosion, addressing diverse customer needs and preferences.

Increasing emphasis on sustainability drives research into renewable and sustainable sources for base oils and additives. Bio-based lubricants derived from plant oils and synthetic sources reduce environmental impact while maintaining performance standards

Key Findings of the Market Report

Fully-synthetic oil leads the automotive engine oil market due to its superior performance, extended engine life, and increasing consumer preference.
Gasoline engines lead the automotive engine oil market due to their widespread use in passenger vehicles and lighter weight applications.
The 5W-30 grade stands as the leading segment in the automotive engine oil market, favored for its versatility and widespread compatibility.

Automotive Engine Oil Market Growth Drivers & Trends

Growing vehicle sales globally, particularly in emerging markets, drive demand for automotive engine oil, fostering market growth and aftermarket opportunities for lubricant manufacturers.
Increasing focus on emissions reduction and fuel efficiency stimulates demand for eco-friendly and energy-efficient engine oils, promoting innovation and sustainability in the market.
Ongoing research and development efforts lead to the formulation of advanced engine oils tailored to meet evolving engine specifications, enhancing performance, and prolonging engine life.
Rising awareness about the benefits of synthetic oils, including superior thermal stability and extended drain intervals, prompts consumers to switch from conventional to synthetic lubricants.
Stringent emission regulations and industry standards necessitate the use of high-quality engine oils that meet specific performance criteria, driving adoption and market growth

Transparency Market Research projects that the overall sales revenue for automotive engine oil is estimated to reach US$ 64.8 billion by the end of 2031.

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